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Italy truly is the land for running and outdoors sports, and is now hosting in its capital the latest WAA Concept Store. Internationally renowned for its fashion and happens to be in the middle of 4 national parks, Rome has everything to become the ideal meeting point for everyone passionate for outdoor sports.

Only two steps from the Vatican, it’s situated in the heart of the historical city center, this Concept Store is the newest rendezvous point for the Italian and international running community.

The concept is simple:

1. I head over to 27 Via Giuseppe Gioachino Belli, third floor
2. A WAA team member greets me and gives me advice based on my needs
3. I choose my gear
4. I take off with it to put it to the test under real conditions in exchange for an ID
5. I return it a few days later

All sales are done via the WAA website, so I can place my order from the comforts of my home

Operated by sport lovers, you’ll find a dynamic program such as tests, lively discussions about sporting gear and practice as well as running sessions, here you’ll find it all.


See you there!

Concept Store Paris WAA
Concept Store Paris WAA
Concept Store Paris WAA