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What is it?

Are you in search of the latest running equipment in the market? But you wish to try it out before buying? We understand. Located in the heart of Paris, the Concept Store is YOUR Test Center. Come meet us! We’re open Monday through Friday, 10 am to 7 pm and Saturday from 10am to 6pm (closed on Saturdays during July and August). Let us advise you. Choose your favorite equipment, keep it for a couple of days to put them to the test under real-life conditions. From your weekly runs, to vacationing in the mountains, test it under pouring rain or in a hot desert, take our equipment wherever you will.

How it works...

1. Ring the doorbell at 4 rue de Berri, 75008, go up to the second floor,
2. A WAA team member will welcome you and advise you according to your needs,
3. Choose an attire, equipment or accessories,
4. In exchange for an ID, go and put it to the test it under real-life conditions,
5. A couple of days later bring the equipment back and retrieve your ID,

Then what?

If you wish to make a purchase after putting them to the test, we’ll help you place the order online, and even cover shipping costs! All you have to do is wait for your order to arrive.

Concept Store Paris WAA
Concept Store Paris WAA
Concept Store Paris WAA


Organize your events at the Paris concept store, right on the Champs Elysées!

Conferences, workshops of any kind, races with product testing: sky's the limit!

Contact us now at