A flood of new products
As you know, our goal is to always offer you the best possible products so that when you run, pedal, cross deserts, climb mountains and perform any kind of exploit, you can be in the best conditions and so that you can concentrate on your practice and enjoy the experience you are living.
This year, we set the bar high, with the goal of designing brand new products for you, while offering you enhanced versions of our existing products.
It all started at the beginning of the year with the release of the new Light Range. Indeed, many of you asked us to release products more oriented towards "road running", while keeping the characteristics that make the quality of our products. We wanted to take up the challenge, and it was a pleasure to unveil the new Light shorts for men and women (the first WAA shorts for women), as well as the new Light T-shirt collection, which will add a little colour to the streets of the cities!
Of course, releasing a Light range doesn’t mean abandoning the trail, far from it. For the trail range and our products such as the Short 3 in 1, the Skirt and the must-have Ultra Carrier Shirts, the aim was not to create substitutes, because we believe in our products and in the features that make them unique. The goal was to perfect them again to offer you new versions that are more practical, comfortable and efficient.
It’s therefore with pride that we have brought out these new models, combining new materials, new closing systems, new colours, for even more technicality and colour in your run (if you haven't discovered them yet, click here).
One of the other big challenges was to release a new bag that can really accompany you on ALL your trails. And it’s with the huge collaboration of our ambassadors, who for several years now have been giving us their advice on this model, that we were able to release the UltraBag Pro 5L last summer. 11 pockets, only 195 grams and a Custom Fit system.
To finish in beauty, we had to update our rain range, which would have looked a bit old-fashioned with all these new features.
The challenge with our new Ultra Rain Jacket and our new Ultra Rain Pants was to continue to maintain optimal lightness, practicality and comfort while considerably increasing water resistance. Today, this has been achieved, as these products are both waterproof to 30,000 Schmerber, and on top of that, we have improved our jacket and trouser storage system, which still compacts in the pocket but with a net that makes it much easier and quicker.
As you can see, at WAA it’s not quantity that counts, but rather quality.
Our goal is to create products that last over time and that you can keep not one season but several, as Luca Papi who uses the same 3 Ultra Carriers Shirts to cover his almost 10,000 km in 2019.
A year with magnificent events
We are fortunate to have a team of ambassadors who travel to the four corners of the world, allowing us to travel and discover more incredible events.
We have been fortunate to be present in both Fuerteventura and Peru for the two editions of the HALF MARATHON DES SABLES in 2019. This extraordinary adventure which teaches you a lot from a human point of view while making you live strong emotions in wonderful landscapes... In total it’s more than fifteen athletes that we found on these two races, with a special mention for Damien Douvry who finishes at the 9th position in Fuerteventura and Mélanie Rousset, 2nd woman of the HMDS PERU (without forgetting Aline Gobert and Heidi Bye Svartangen who will have been of both desert this year).
We were also present on several other events, which is always a pleasure because it’s the occasion to meet you, to exchange with you and to show you all our products.
The Transgrancanaria arrived with its share of emotions: Luca Papi's double win, 400 km and 20,000 m of D+ in less than 4 days, as well as Esther Hernandez's victory on the TGC 360. The 120km and magnificent landscapes of the Lavaredo Ultra-Trail with the 8th place of Anna-Marie Watson. A few weeks later, the Échappée Belle took place in the Belledonne massif with the first place for the WAA duo Luca Papi and Philippe Verdier and the victory of Mélanie Rousset. Event not to be missed for any trailer: the trail show, UTMB®, took place at the end of August. The WAA team was there to support all the athletes, which undoubtedly helped Joaquin Lopez to finish the famous UTMB® race in 6th place, we are still shivering!
What are your plans for 2020?
2020 still has some great things in store for us, whether it's new products, incredible adventures of our ambassadors to follow and share, or other surprises, we hope you'll be with us to pass this new milestone!
We wish you all a wonderful 2020 year, and we look forward to new adventures!