Chapter 1: SWITCH, the about-turn of a life ...
The entire WAA team wanted to take the time to meet in a cut-off house for a few days to reflect on each other's brand visions. And it was the project "WAA SWITCH" that quickly became obvious
The SWITCH is the moment when we realize that something has moved in the depths of us, for good. The goal ? Make people move at any pace, as long as they move forward. The inspiring facts and their sharing are the keys to this project.
Inspiring, a word that makes sense in the different stories that follow. A definition would not have interest, we prefer to remind you the story of those shadow warriors without whom the words courage and tenacity would lose all meaning.
For example, friends since ever, Mathieu and Yves have to their credit several Ironman and triathlons. It is a true sporting and fraternal history that was created from this friendship.
Unfortunately, 5 years ago, Yves was diagnosed with a degenerative nerve inflammation disease, plunging him into pain and medication. It is with sadness that Matthew saw his friend gradually lose his means and his motor skills, so strong before, so weak now. It was at a meeting with the physio that Matthieu saw his friend, in full rehabilitation. And then, at the same time, there was a movie that was on TV, the father who takes his kid to an Ironman. Mathieu said to himself, why not us?
Seeing the triathlon of Roth arrive in Bavaria, the challenge immediately ruffled them. After a tiring and tiring workout, the race begins with a 3800m swim, followed by 180km of cycling, and to conclude a marathon. Arrived at the edge of the river Roth, Yves smiles and "found immediately the strength he had before." The pain was enormous for Yves and the effort, incredible for Matthew. But it was while thinking of the strength that he saw in the eyes of Yves that Matthieu managed to finish the race. Bravo. SWITCH is also a fighting mentality.
And when some are reduced in their motor skills, others are reduced in their sight. As a teenager, Alban has the sad news that he has a degenerative eye disease. His dreams and plans collapse, his desire for adventure him, clings, and firmly. In July 2018, goes 140 kilometers through the white desert of Uyuni for 7 days. With him, he drags more than 55 kilos of material. He is followed by medical assistance but has been on his own and has managed on his own. This adventure is his ...
The SWITCH is the story of ordinary people who decided to go forward in their own way.
Chapter 2 : The attractive new ones...
First of all, in February the new version of the Ultra Light Jacket made its appearance to accompany you in your outings by the wind gusts. A breath-proof companion allowing you to go forward while waiting for the sun to show the tip of your nose ...
Then this summer has reserved a cascade of novelties and it's the new edition of the Ultra Short 3 in 1 and the Ultra Skirt that have become superstars! Innovative and ultra light they met an absolutely unanimous success. Two months and everything was gone and yet stock ... there was!
But as at WAA, we are in favor of the collective spirit, the new Ultra Short 3 in 1 and the Ultra Skirt shared the poster with the other superstar of the summer. This is the new WAA Protektor Skin® outfit that has been funded for several weeks by a few hundred people!
A cycling outfit that can resist to the most violent falls, tested and validated by experts. Steve Chainel, champion of France of Cyclo-Cross did not hesitate to try it during the WAA Cycling launch session on August 24 which had gathered thirty impatient cyclists. He is not the only one to have tried, others have decided to take it on a road trip like Niels de Fraguier young WAA Experts who went alone to face the Lofoten Islands for two weeks . A crossing of Scandinavian lands for more than 1,000 km and 8500 meters of elevation gain, all in 15 days. Others like Albert Bosch, have decided to cross the Mont Blanc passes, the Route des Grandes Alpes more precisely. During 700 kilometers and 19,000 meters of altitude, Albert Bosch and his three acolytes had the chance to enjoy beautiful landscapes pedaling on pleasant roads, and crossing the French Alps from Thonon, to Lake Geneva (next to the Swiss border) , passing through Menton, located on the Côte d'Azur. Every day, 6 to 7 hours on the bike, without assistance, without a car and no luggage.
Summer, however, is not eternal and has given way to winter and another novelty and not just any. For the first time, a winter range is born. Our R&D team has spent time finding the best materials and testing them in the most extreme conditions. The result is a brand new product: The Combo Tight ¾. A tights ending under the knee combined with compression sleeves. Providing ideal thermal protection when temperatures get cold, it has become "the favorite of the public". Two other products have also made an improvement on this occasion! On one side, the Ultra Rain Jacket that has added other colors, on the other the Ultra Carrier Long Sleeve Shirt which has seen its features improved, to ensure optimum comfort and colors to clear.
We also saw enthusiasm around this new range especially in December when Christelle Girard WAA Expert, also known as the Beerunneuse, orchestrated a running session at the Parisian concept store. Thirty people were at the rendezvous to test the new products for an hour of running followed by a small aperitif ... (After the effort, the comfort, no one will take that away from you!)
Chapter 3: Crossing the seas and far away lands, this is the credo of an adventurer
You will have understood, for the moment, the year 2018 is a succession of novelties. For example, the Parisian concept store decided to change the camp. Passing the Champs Elysees in the 16th arrondissement of Paris, the regulars were afraid to see it disappeared. Well, it was badly know the guy who was preparing to return in September to welcome a hundred people who were relieved to see it come back in better shape than ever!
The WAA team welcomed a "little brother" who moved to New York a week later. Why New York? Because we like to be near you and that many of you have sent us messages: "When do you cross the Atlantic? Hey, when are you coming? ". So we decided to listen.
And as we grow from day to day, we found that our first steps to conquer America were a success, we said to ourselves: "And Asia in all of this? ". Nothing is too good, nothing is too far for WAA. It is therefore to the conquest of China that we left. We were at Lei's Ultra Trail at the "Three Gorges" in central China. A 100-kilometer race during which the WAA runners were successful, including Yuan who will finish this journey to the third step of the podium.
We also participated in the UTMB, as every year, our teams were waiting for you at the foot of Mont Blanc.
Chapter 4: The Half Marathon des Sables: Life is too short to miss the adventure in Fuerteventura as in Peru
At the end of September, the second edition of the Half Marathon Sands Fuerteventura took place. And if there were three words that one could remember from this race it would be them: courage, mental and heroism. And yes it seems surprising to find this last word, but some runners were simply heroic during this race from the one who won the final title to those who put their body and their mind to the test for more than 20 hours. It is also on the long stage that the participants tested their nerves and the limits of their bodies. 66 kilometers! There were 66 kilometers to go under the burning sun of Fuerteventura, through the sand, between land and sea. It seems important to specify that among these participants, were 40% of runners, a figure sufficiently rare to be mentioned in the trail world! The podiums were once again blooming from WAA, with Roberto Gil Lopez, WAA Expert, finishing in third place and Mathilde Vinet member of the WAA Team winning the race in record time!
No less than three months later, the first edition of the Half Marathon des Sables PERU lived its end. And the end of an adventure is always a mix of emotions. The end of it was more like a hurricane of emotions. A shower of smiles fell on the faces of participants as their last steps crossed the finish line. But, there was not only joy, there was also pride. The pride of having drawn from its deepest resources to brave the wind, the sand and the dunes of the Ica Desert to the warm weather, that a swim in the Pacific Ocean would not have been crazy. This race also offered us a similar scenario to the one of Fuerteventura. On the men's side, Roberto Gil Lopez, still him, finished on the second step of the podium and it is Yeray Duran, another WAA Expert who won the first place. On the women's side, Gaëlle Decorse won this first edition of the Half MDS PERU after winning all the stages of the competition.
To summarize in a few words, the Half Marathon Des Sables is effort, sun, fun, podiums, still effort! The conditions were perfect from start to finish for both races. All in absolutely incredible landscapes that some would not dare to imagine ...
The end of a year under the sign of the new and the renewal
It is therefore on this excellent silted note , that we finish the story of a year rich in emotions, events and news. This year has allowed us to evolve, to open ourselves to other horizons and get to know you better.
Finally, to conclude, "As for the future, it is not a question of predicting it, but of making it possible.” As Antoine de Saint-Exupery said.