The whole WAA team met in a house cut off from the world for 4 days. The goal? Share. Share our vision of the brand and what we wanted to do with it. We grew up very quickly the last 4 years and everything was quickly rushed in a landslide of good news. It was necessary to take this time to ask ourselves and think about what we really believed.
After discussion, we quickly convinced ourselves about our vision.
Our only mission? Make people move physically and in their minds, no matter how fast they go. So we decided to set up a project called "WAA SWITCH". The inspiring facts and their sharing are the keys.
The SWITCH is the moment when you realize that something has moved in the depths of you, for good. You do not know why or how. You know something has changed. That you took a step forward. A leap forward. You made this important decision, you discovered a passion, and decided to go to the real side of your ambitions...You decided. You have switched.
You are now determined to succeed in what matters to you.
You can be proud of it because now you can show it to the whole world.
You have changed. You have move forward. And now it's your turn to share it to inspire.This is what this project brings together. Completely different profiles, which at one point, decided to Switch.
These profiles with crazy stories. And they chose to take the time to explain their Switch.
Their testimonies are sincere, touching and inspiring, sometimes clumsy, but especially impressive. At each shoot, we took a breath air.
These are ordinary people who have decided to go forward in their own way. It is therefore within the reach of all.
You have two more things to know.
1 / If by reading this paragraph, you recognize yourself, write to us directly! Your switch interests us.
2 / We decided to symbolize this change with a yellow bracelet. Because you are now one of those who know and want to share.