Once upon a time, there was a young runner who wasn't very well known amongst his peers. He loved running everywhere though, paced the hardest paths but also the smoothest..
This runner was not that much different from the others, but he did always go running. He spent his entire day running and nothing stopped him.
His friends often wondered where does his motivation come from? Really, he had not many differences when compared to others but he was different in one way. I'll stop you right there, he didn't dope, he was not a professional runner and of course, he did not lie about his races. Except for his Ultra Rain Jacket, how else could he run under the pouring rain? Where does he find the motivation to wake up every morning only to return home late at night. Many of these unanswered questions started to haunt his entourage and make his story grow across the country.
A lot of people judged him, spied on his every movements, and tried to uncover his “secret”. Some managed to follow him a bit but all gave up sooner or later, still, without any answers.
One day, the runner decided to disclose his secret to the world.
Everyone was impatient to hear it. Some, from the crazier bunch, bet it was thanks to some technological invention, others were convinced that he was going to admit that he’d been cheating all along and that he made everything up. Then the young man started his avowal:
- “You know, I don’t think there is any real secret to it… Just come, follow me! But if you do, please do not try to find the answer to any question. That’ll be all. Thank you”
Everyone was speechless but the runner took back to his life as normal. Meanwhile rumors had continued to spread faster than wildfire.
So dozens of runners kept following him again and again until only 3 of them succeeded at understanding how things worked, to the point of passing him! They ran together happily everafter…
Rest assured that, it is not the end yet! The story goes, that for the untrained eye, the mystery remains unsolved.
One day, thousands of people assembled once more in the village square until it was so full that not a single fly could land on the ground. Everyone wanted answers, so the young runner made his voice heard once more:
- I really think that you still don’t understood that there isn’t any secret!
But the people didn’t accept it and accused him of cheating. Everybody wanted to hear the “truth”. So the young runner felt compelled to add a few more words...
- Dear friends - he began - and people from all over, you are not going to find the truth you’re looking for in my words. Those who succeeded and learned my “secret”, as you all called it, they came with me, they ran for themselves and nobody else; not to crack any secret or anything else of the sort. They ran for the simple goal to discover themselves. You see, sometimes you have to adopt a new vision and not become blocked on one way of thinking. If you understand that, then you too can learn the secret. That’s it, that’s the secret you were all so desperately looking for.
At WAA, we share the same values that this young runner posses. In order to reach any goal you set yourself, you need to clearly define that goal. In our case, that goal is you, of course; your performance, and everything that can help you improve your experience is our goal as well. That is why it’s important to adopt different ways of thinking to develop new products that are more comfortable, more efficient and more affordable for you. Just like the others who don’t believe in you, those who’ll judge you without really following you will never understand what they judge.
Live the WAA experience